- Total sales$4.6K → $61.3K
- Organic sales$1.3K → $32K
- ACoS74% → 29%
- Net profit−$157 → $19.8K
- Click-through rate0.54% → 1.43%
- Conversion rate10% → 16.7%
The campaigns were cleaned up first, and revenue moved from under $2K to $4K a month, then stalled. It stayed there until the listing was rebuilt: new main image, secondary images and premium A+. The month the page went live, everything turned.
A
Amazon AdsSample data
Sponsored Products / Manual targeting
KeywordBidSpendOrders
water bottleBroad$1.20$480
insulated bottleExact$0.95$244
steel bottlePhrase$0.85$183
water bottle with strawBroad$0.70$122
stainless flaskExact$0.60$91


